msn.com gets the most traffic for July 2016
Perhaps I have been unaware, or maybe hiding under a turtle shell? But, to me it was a great surprise to see that MSN is, in the words of the researchers at SimilarWeb the gold standard, maintaining their number 1 position and even increasing page-views from 1.817 billion in June to 1.992 billion in July."
For those interested in this type of data, the SimilarWeb website offers a full chart with the top publishers and publications in the US as of July 2016, ranked by combining desktop and mobile web page-views.
According to SimilarWeb’s rankings, MSN came out on top, with nearly 2 trillion combined pageviews.Only 4.5 million of those pageviews came from Facebook. MSN.com is the default homepage for Internet Explorer. Whenever someone opens a new window or tab on Internet Explorer, MSN gets a pageview, which can be attributed for the heavy MSN traffic.
I admit that I had never gone to MSN until after reading this piece. What I found is a newsy combination of headlines and photos, not necessarily well prioritized and also not very visually appealing, but many of the headlines are well written and, as I was opening the page while in Holland, my first screen was totally in Dutch until I switched to the US edition.
Just in case you are interested: Google placed third in the July listings.
And a second surprise to me: Facebook traffic dropped for an overwhelming majority of the top 300 media publications dropping an average of 28 percent. The median dip was 26 percent.
Publishers and editors, don't count Facebook out yet, but this is an indicator that when it comes to how audiences get to our products, it is not just Facebook sending folks our way.
I recommend that you take a look at the SimilarWeb study and go down that chart, you may find how your own publication did.
For more
https://contently.com/strategist/2016/08/31/facebook-traffic-plummeting-publisher-rankings/
