Description:This product was discovered in Ethiopia by Andrew Zimmern on his culinary TV-show. Mini-pocorn, on short, is just like normal popcorn, only made of sorghum grain. Who has tasted this mini-popcorn, has reported that it is fluffier and tastes better than popcorn. Such a product can be produced and sold even on the street, but it can also be packaged and sold infood stores. Resources needed: - documentation on the entire process of production
- Experimentation process until the product reaches the best form possible
- Realization of the desired sale method
- Acquisition expenses for the desired quantities of sorghum
- Expenditure on procurement of various tools and packages necessary for the production and the marketing
Advantages: - it is an innovative product
- In many countries this product does not exist yet - The investment is very small
- One could have monopoly on the market
- The production is very simple
Disadvantages: - if you have a good sales strategy, this product does not have drawbacks.
Conclusion: This product will soon appear in many countries, and innovation, market success and higher quality than traditional popcorn, can bring the investors significant sums.
