Business Magazine

Measurement in Marketing Helps Improve Efforts

Posted on the 22 June 2011 by Chrisbrown @ChrisBrown330

 

Measurement in Marketing Helps Improve Efforts
I’m sure you’ve heard the saying “What gets Measured, gets _____.”

Managed is the word that comes to mind.

However I want to exchange the word with Improved. It only makes sense if you want to do better on something, you pay attention to it and check the impact that changes have on it.

What do you currently measure?

Time practicing? Finances? Fitness? Video game times? Skiing? Golf game scores? Whatever it is you’re passionate about and trying to improve, one critical element is measurement. It’s the same with marketing.

Here are some of the measures I use for measuring website or blog effectiveness:

Google analytics: measures number of viewers, page views, time on site, location, entry and exit page, goal conversion (did you click on contact & receive a thank you page?).


Quantcast: demographics of readers including gender, age, children per household, education status, income levels and other characteristics — (Don’t worry, it’s in the aggregate, not by individual!!)

Sitemeter: I know that Google Analytics really does the same thing, but I really like the way they serve up “search words”.

Feedburner: Besides letting you measure blog feed information, feedburner also helps you to build awareness of your blog using headline generators. I like the email subscription tool. The troubleshoot section can be helpful too.

Mail Chimp and Constant Contact reports: email opens. Link click thru rates.

What tools do you use to measure your online marketing?

Please leave a comment below with the tool you use and how you use it. Thanks!

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Ralph's Top 10 Blogged Band Chart - as Played on Radio KC - 28.5.17

    Ralph's Blogged Band Chart Played Radio 28.5.17

    Click here for the Ralph's Life websiteTracks from the Top Ten Blogged Bands are played every Sunday 5-7pm on Radio KC as part of Ralph's Indie Show.LISTEN TO... Read more

    The 27 May 2017 by   Mike Lindley
    ENTERTAINMENT, MUSIC
  • Top 3 Ways to Improve Your Health

    Ways Improve Your Health

    I recently listened to an American comedian, who in a sketch was advising a man whose girlfriend had just left him to let her go. "She's not worth it" she told... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Maria’s Pancakes

    Maria’s Pancakes

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Cavendish Beach Music Festival 2017 Preview: Zac Brown Band Top 10

    Cavendish Beach Music Festival 2017 Preview: Brown Band

    If you love country music, and you love festivals, and you love to party... then Sunday night at the Cavendish Beach Music Festival is def. going to be your... Read more

    The 27 May 2017 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • My Envy Box May 2017 Unboxing

    Envy 2017 Unboxing

    Hello everyone, what’s up? How are you surviving this heat? I fell sick so many times while I was out in the daytime. Please drink lots of fluid and stay... Read more

    The 27 May 2017 by   Jhilmil D Saha
    HAIR & BEAUTY
  • Holiday Beauty Prep • Made Easy

    Holiday Beauty Prep Made Easy

    We are fast approaching the summer holidays where the only stress of our day should be deciding what cocktail to order. Hot sunshine, white sands, crystal... Read more

    The 27 May 2017 by   Kellilash
    HAIR & BEAUTY, LIFESTYLE
  • Softening the Edges

    Softening Edges

    This post will probably be of interest to anyone who is growing trailing plants, such as tomatoes, courgettes and squashes, in containers. Read more

    The 27 May 2017 by   Mwillis
    GARDENING, HOME