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Maybelline Gained National Attention During the Great Depression and Went from Being Sold in the Classifieds to Drug Stores Across the USA and Canada.

By Sharriewilliams

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Vintage Drug Store Advertising Banner announcing Maybelline sold in it's original 75 cent box.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.
The original Maybelline box was sold only through classifieds in newspapers and magazines and wrapped in brown paper to protect a woman's reputation between 1915 and 1933.

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Today this original Maybellne box is almost
 100 years old.

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.









Maybelline brought a new flux of young customers into Drug Store's hoping to be discovered in Hollywood.



Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Maybelline was positioned at the front door of the drug store to encourage impulse buying.

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

A vintage Maybelline sign found in early drug stores.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

The original Maybelline brush fit perfectly in the
 little red box.

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version.  Now every woman could afford a box of maybelline and have beautiful eyes.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

The Maybelline Girl now on carded merchandise, was introduced in the early 1930's at the drug store.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.
Color was added in the late 1930's.
Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.
A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.

Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Maybellilne's Before and After Ad's were first seen in vertical  advertising found in news papers and magazines in the early 1930s.


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934. 


Maybelline gained National Attention during the Great Depression and went from being sold in the classifieds to drug stores across the USA and Canada.

Big Stars like Jean Harlow along with the Good Housekeeping seal of approval expanded Maybellines credibility in the 1930
Be sure to get your copy of The Maybelline Story sensibly priced at only $10.00 
While your browsing, why don't you check out my new hilarious Blog called Saffrons Rule at  http://saffronsrule.com/



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