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Maximize Discovery by Halting Stop-Word Usage

Posted on the 28 October 2011 by Sidewalkbranding @sidewalkbrand

by Chris Sheehy | Sidewalk Branding Company


With character limitations for website search engine optimization META Data – maximize your online discovery by putting a stop to stop-words.

Maximize Discovery by Halting Stop-Word Usage
Simple words such as: the, to, and, or, and our {there are lots more} are automatically filtered from web search queries, so why then would you include stop-words in META Title and Description fields of your website (the SEO stuff) instead of possibly a keyword or location reference?

If you knew this could hurt your website discovery- you probable wouldn’t - right?

You can best-optimize your digital assets (like your website) by balancing your keyword usage (6-8.5% density works for most small businesses)  - while maintaining a natural language “voice” –  and excluding the words that present nothing but a roadblock to viability; like stop-words.   The most important area to focus on are the website address of each or your pages, and within the title of each page.

If search engines are more likely to see the body of text than people that you are optimizing, strip the stop-words. 

Incidentally, this same stop-word strategy works great for off-page SEO and should be considered for article/blog titling, graphic/video optimization, and Facebook/Twitter bios as well.


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