Business Magazine

Marketing with Reviews: Reviewing and Rating Places, Companies and Your Products

Posted on the 15 June 2011 by Chrisbrown @ChrisBrown330

Marketing with Reviews: Reviewing and Rating Places, Companies and Your ProductsDo you use reviews to market your products, services and business?

After a customer or client has said how much they appreciate your business, product or service, ask them to post a review on line with a specific site that will help you. 

For a service professional, it may be LinkedIn recommendations or simply asking for a “LIKE” for your Facebook Fan Page.  For a product or a restaurant, it may be different.

Some of the sites require that your website is registered before anyone can LIKE it, review it, or recommend it… and it is generally the site owner’s responsiblity to register the site. 

Here are some examples of directories with reviewing capabilities or just plain review sites.

  • For a retail location on Google: Places on HotPot,  Google Local 
  • Four Square is part game, part review site
  • Especially great for a restaurant: Yelp lets people sort by city and type.
  • For a Blog: You can  submit your blog to these directories 
  • Amazon product reviews: How to create a review on Amazon
  • Digg is all about helping people discover interesting content sometimes as news, sometimes just sharing an interesting photo or article.
  • StumbleUpon: works differently than many sites, serving sites randomly within a category. 
  • Delicious: is a way to bookmark and  favorite websites and web pages. 

It’s takes a little time to register your site, but don’t you think it is better for you as the owner to register your own site, than someone else claiming it, right? If you leave a review, make sure you follow the rules!  It’s very important to make sure that you use full disclosure!

 The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.

Which crucial site did I miss?

Where are some places for reviews that are appropriate for your business?

Let me know by leaving a comment below!

Photo credit: Kelly Abbott AttributionShare Alike Some rights reserved by Roebot


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • See What I Have Done – Sarah Schmidt

    What Have Done Sarah Schmidt

    Historical Fiction4*s Lizzie Borden took an axe And gave her mother forty whacks. When she saw what she had done, She gave her father forty-one. Read more

    9 hours, 8 minutes ago by   Cleopatralovesbooks
    BOOKS, CULTURE
  • Hubby and I Tested Out The 2017 Toyota RAV4 !!!

    Hubby Tested 2017 Toyota RAV4

    Hi Huneybees,Hubby and I love going out for rides and recently we had the Toyota Rav4 Premium 2.0 to join us. I've always been a fan of the RAV4 series for its... Read more

    9 hours, 12 minutes ago by   Huney_84
    LIFESTYLE, SHOPPING, TV & VIDEO
  • Concert Review: The Price of Reinvention

    Concert Review: Price Reinvention

    Soprano Natalie Dessay returns to Carnegie Hall. by Paul J. Pelkonen Natalie Dessay. Photo © Sony Classical. Natalie Dessay is no stranger to adversity. Read more

    9 hours, 44 minutes ago by   Superconductor
    CULTURE, THEATRE & OPERA
  • Chicken with Cherry Tomatoes and Capers

    Chicken with Cherry Tomatoes Capers

    There are normally only two of us eating in this house and so I normally try to cut recipes in half for us, or create dishes which are simple and make just... Read more

    11 hours, 12 minutes ago by   Mariealicerayner
    FOOD & DRINK, RECIPES
  • AMPM Cafe Rajouri Garden Where Shakes Shake You More Than Music

    AMPM Cafe Rajouri Garden Where Shakes Shake More Than Music

    Well, there are a lot of winning factors that AMPM Cafe Bar has to gain your presence frequently. Though its rooftop fourth floor and fifth floor are silent... Read more

    12 hours, 13 minutes ago by   Jaideep Khanduja
    DIARIES, SELF EXPRESSION
  • FFS Friday - Gone

    This week Tiger has actually done a few things around the house and he's so proud of himself. FFS. It's not anything amazing, just things that he should be doin... Read more

    12 hours, 42 minutes ago by   Glossqueen
    HAIR & BEAUTY, SELF EXPRESSION
  • The Hagar-Sarah Conundrum (Yet Another Question for the UUA Presidential...

    Susan. Alison. Jeanne. I've been trying to find a way to ask this question and not sound like an angry black woman. I have figured out in the process that I... Read more

    12 hours, 52 minutes ago by   Eastofmidnight
    POLITICS, SOCIETY