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Marketing Programs, Without Measurement, Are Just Another Expense

Posted on the 12 January 2012 by Chrisbrown

Marketing is a powerful tool to building business.  It can warm up cold calls, inform potential customers, persuade clients to take action and grab attention of prospects.

But marketing, without measurement, has no accountablity.

  • Do you track leads? Great. But what about the quality of the leads?
  • Do you track conversions? Great. But what about the time it takes for a conversion?

Today’s infographic, from Marketo.com, provides some do’s  and don’ts for measurement. 

The Marketing Measurement Checklist from Marketo

 

Hat tip: Dialing 8 project

Marketing Programs, without Measurement, are just another Expense Marketing Programs, without Measurement, are just another Expense Marketing Programs, without Measurement, are just another Expense Marketing Programs, without Measurement, are just another Expense

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