The appointment of the ab-tastic Marc Jacobs as Creative Director to the iconic drink, coincides with Diet Coke's 30th birthday - OMG, I'm almost as old as Diet Coke! Crazy. It may seem a bit strange to appoint a fashion designer as creative director to a soft drink brand, so what can we come to expect from this awesome collaboration?
To begin with, the design of the bottle - Mr. Jacobs is going to give it a whole new look! And with the likes of Karl Lagerfeld and Jean Paul Gaultier already having designed Diet Coke cans and bottles in the past, I think we can expect an amazing new look from Marc Jacobs. The new design will be launched later this month - perfect for coinciding with Fashion Week. There's also the new campaigns - and if these drool-worthy images and commercial are anything to go by, I cannot wait to see what else Marc Jacobs has up his sleeve.
What do you think about MJ as Creative Director to Diet Coke? Enjoy x
Mmmmmmmm!!!!!!
