Lydra is a Melbourne-based fashion accessories label which uses pre-loved fabrics, produced and sourced locally, with a strong emphasis on preserving the environment to create one-of-a-kind products which each have their own story. It is a social enterprise which engages with the elderly community to create a cross generational initiative, linking both the younger and older generation through their love of fashion.
We were called upon to create the logo for Lydra, which, as you can see uses the figure of a Lyrebird integrated with an elegant font, suitable to the types of products that the brand produces.
