The BBC has brought out its “Stadium UK” title sequence and marketing campaign for the London 2012 Olympics.
BBC Sports Official Logo
The effort exhibits the landscape of the United Kingdom metamorphosed into a colossus sporting arena inside the Olympic Stadium.
The music is openings, penned and executed by Elbow, alongside the BBC Philharmonic Orchestra and the NovaVox gospel choir. It will be accessible as a digital-only download from 27 July with all profits going to BBC Children in Need and Sport Relief.
Creative agency Rainey Kelly Campbell Roalfe Y&R formulated the conception and the animation was produced by Passion Pictures and made by Red Bee Media.
It will also be employed to provide digital imagery for desktop, mobiles, tablets and connected TV content.
Following is the beautiful and remarkable 3D animated video of London 2012 Olympics:
