Banrock Station simply wants to tell the world that they’ve donated £30,000 to help beautify England. So they beautified a billboard with 14 different species of British wildflowers. It doesn’t communicate anything about the quality of the product, but it solidifies the brand name and its good deeds in the minds of viewers. More powerful than some wine jargon about oak and fruit.
Check out the short video below that follows the life of a flower from seed to billboard:
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