Liquid Matte

I love me a matte lip. Obviously. And I also love things that come in a liquid (or liquid-like) format. And I am completely intrigued by things that are liquid but have a matte finish but utterly lost as to how they even work. How. I've tried products like this (Sephora's Cream Lip Stain and Stila's Stay All Day Liquid Lipstick) and was not impressed. Tacky, super matte, and even more drying, they're just not my thing. Who wants to have crusty lips after 15 minutes? And I don't even have particularly dry lips! 
Then came NYX's Soft Matte Lip Cream. And I became a convert.

{shades 07 Addis Ababa and 08 San Paulo}

Unlike either the Sephora or Stila products, these are actually creamy. How they're creamy, liquidy, and matte at the same time is beyond me. But it's true. Their whipped texture makes them lightweight but with a really excellent color payoff. The wand is the perfect size for applying the stuff and makes it easy to stay inside the lines (I struggle with Sephora's applicator. #fail). What's more, the stuff somehow stays moisturizing for hours. I usually forget I have it on! I only start to feel some dryness around lunchtime, but even then the color is still stamped on my lips (as long as I let it dry down first...learned that the hard way). And better yet, it's not sinking into any lines! I really need to invest in more of these.
The one downside is, it doesn't last very well through eating. But a girl can't have everything....