Tech Magazine

Let Your iPhone Pick Up The Bill

Posted on the 29 June 2011 by Melikeyuk
We have all been there, haven't we? You know the scenario where you have ordered everything you want from the menu. The meals and drinks have been delivered and devoured. All that remains is to ask the waiter/waitress for the bill. If only you could grab their attention. Glances over at the door reveal a queue forming as willing customers are anxious to get a table so that they can tuck into their desired food of choice. However, there is nobody free to assign them a table. Ironic isn't it?
Last week saw the launch of the iPhone application for Pizza Express which will change customer behaviour in bill settlement. The application allows customers to pay for their bill using their Paypal account or their credit or debit card via their iPhone. Hurrah! No more waiting to catch the eye of the elusive waiter or waitress!

Let Your iPhone Pick Up The Bill

Pizza Express iPhone App allowing settlement by Paypal

Personally, I think this is a great response to settling bills quickly and efficiently and it will aid the quick turnover of restaurants covers during peak dining periods.

Let Your iPhone Pick Up The Bill

Pizza Express Logo

I think this innovative idea will work well with the kind of business model Pizza Express has; a consistent offering within each restaurant and it would not surprise me if before too long, following a trial period at Pizza Express, this arrangement is rolled out to the other restaurant chains owned by Gondola Holdings including Zizzi Ristorante and Ask Restaurants. To remain competitive within this market, chains such as Giraffe and Prezzo will have to follow suit.
Along with this new trend, comes the question, "Will this be suitable for all dining establishments?" Clearly not.
For those fine dining and independent restaurants who charge a premium for not only having top quality ingredients and well established chefs, but for staff who are trained to provide that little bit extra when it comes to customer service i.e. discussing certain aspects of the menu including cooking techniques, suggesting wine pairing and whose offering has a high ratio of waiting staff to customers will probably not go down this route. This flies in the face of their raison d'être. Indeed, they can attribute their partial success to their heavy investment in staff training and service. Also, from a customer perspective, engaging with the waiting staff in these restaurants forms part of the whole dining experience. They are not necessarily looking for just a quick meal before going elsewhere.
While the trend will not catch on everywhere, I have to applaud Pizza Express's ingenuity in resolving a frustration experienced by most diners during a busy lunch period.
For more information and to download the application visit:
Pizza Express

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Shilo Sanders- Son Of Deion Sanders Thanks Courts For Allowing Him To Live With...

    Shilo Sanders- Deion Sanders Thanks Courts Allowing Live With Pilar

    ChristianNews Shilo Sanders, the son of NFL Hall of Famer,  Deion Sanders took to twitter to “thank” the courts for allowing him to live with his mother, Pilar... Read more

    The 04 August 2017 by   Firstladyb
  • “I Feel Great”

    Feel Great”

    Jakub went to his doctor's office believing that he had a back injury, but returned with a chocking diagnosis instead. He had type 2 diabetes - in spite of... Read more

    The 04 August 2017 by   Dietdoctor
  • July Allotment Recap (2/2)

    July Allotment Recap (2/2)

    Sunday afternoon saw us return bravely to 24a even though there were more thundery showers foretold by the weatherman. I will admit that I guffawed at the... Read more

    The 04 August 2017 by   Chrryblossomtat2
  • Culinary Delicacies in Croatia- What to Eat and Drink in Croatia

    Culinary Delicacies Croatia- What Drink Croatia

    In my earlier post, we spoke about how Croatia is a stunning European destination, let us now see what are the culinary delicacies in Croatia or what you can... Read more

    The 04 August 2017 by   Kash Pals
  • #Golf Training Aids Spotlight: The Delta Putt

    #Golf Training Aids Spotlight: Delta Putt

    Do you consider yourself to be a strong putter or do you feel you could improve your make percentage on the green? Most amateurs could use help with the flat... Read more

    The 04 August 2017 by   Golfforbeginners
  • Three Incredible Hikes in Southern Iceland3 Min Read

    Three Incredible Hikes Southern Iceland3 Read

    Nature takes center stage in Iceland, where there's a stunning view around every bend: massive glaciers, expansive lava fields, powerful waterfalls, black sand... Read more

    The 04 August 2017 by   Healthytravelblog
  • What I Wore: Daytime Pajamas

    What Wore: Daytime Pajamas

    Pajama top: ELOQUII (14) | Pajama pants: ELOQUII (14) | Shoes: ASOS (similar) | Earrings: J. Crew ( same in different colors, similar concept in same color) |... Read more

    The 04 August 2017 by   Wardrobeoxygen