Lee Hwa Jewellery, the first publicly listed jeweller in Singapore and a subsidiary of Aspial Corporation Limited, has launched the first phase of its new campaign to capture the highly viable engagement, wedding and anniversary jewelry market. Lee Hwa Romance is the brand’s first step towards customising jewelry. Specifically for couples looking for unique engagement rings. Personalised wedding bands or an anniversary ring that holds an intimate message.
In addition to the customisation of the jewelry. The brand is launching digital omni-channel platforms to grow its in-boutique services. With a swipe on an iPad, customers will be able to visualise their personalised designs within minutes. Couples can book one-on-one appointments online for personal consultations, all in the plush privacy of brand new wedding suites.
Lee Hwa Jewellery launches its romance campaign
Lee Hwa Jewellery currently offers one of Singapore’s largest selections of bridal jewelry and customisable service through its exclusive international brands including Niessing, Furrer Jacot and Forevermark. The Lee Hwa Romance platform, encompassing these leading brands, will fully involve couples in the design process of engagement rings, wedding bands and even anniversary rings, to ensure that their innermost hopes and dreams are captured.
According to Lee Hwa Jwellery, the bridal business, both pre and post, has historically been stable. However, as the customer profile grows more sophisticated, there is an increased burden on brands to deliver unique products and customer propositions.
Ms. Chian Yu Xian, Brand Manager of Lee Hwa Jewellery, said, “Lee Hwa Jewellery, one of the industry’s first in Singapore, has always been on the forefront. The Lee Hwa Jewellery Romance platform is another great example to prove its lead in the market. This campaign is a consumer-driven development in the romance sector, a cornerstone of our business. While we do offer personalised wedding band design services from our international brands, such as Niessing’s Design Your Own and Furrer Jacot’s Ringdividuell, as a Singaporean brand, we are proud to be launching our very own offerings for young couples.”
Lee Hwa Jewellery launches its romance campaign
“As more and more young people want to get involved in the process . From the conceptualization to imprinting their most intimate symbols of love. We strongly believe that The Ensemble Collection will have a lot of resonance amongst couples. With our team of highly-trained jewelry consultants, special wedding designers, and skillful craftsmen. We are confident that we will fulfill every young couple’s natural desire for personalised service. During one of life’s most important purchasing decisions. We want them to be involved in every step, from the selection of the color of gold, the size, width, and the texture of the wedding bands, the inclusion of diamonds, engravings and more!” said Ms. Chian.
She added that the Romance platform goes beyond wedding bands. “After the wedding, a couple enjoys many flourishing milestones . From anniversaries to birth of their children and other romantic surprises. Lee Hwa Romance helps to capture the evolution and true essence of each of these intimate moments.”
Couples can customize The Ensemble Collection. By choosing the texture, color of the gold bands, diamond setting and engraving of symbols. Words and hand-written messages, making this selection of the ring truly personal.
Lee Hwa Jewellery launches its romance campaign
Depending on the final design selected. The wedding bands will be ready within three weeks. The service will be launched in July and will be available at all Lee Hwa Jewellery Boutiques.
