When we talk about newspaper tablet editions that do it right, La Presse+ is always at the top of the list. They innovate with their tablet design (does not try to imitate a printed newspaper) and have managed to attract enough followers to make it pay off. La Presse+ now accounts for nearly 30 per cent of all ad revenue for the newspaper.
And the team continues to innovate and to seek better ways to serve its audience. Starting January 16, the Cinema section of La Presse+ will be published Fridays in order to introduce new films on the same day they appear at theaters. Readers will be able to see the latest trailers as well as interviews with the actors of the films showing, as well as the reviews
Readers have expressed enthusiasm for La Presse+ from the start. The app has been installed 450,000 times on iPads and more than 58 per cent of its readers are in the 25-to-54 age range, according to a press release.The publisher says that readers spend on average 44 minutes with the app on weekdays, 73 minutes on Saturdays and 50 minutes on Sundays.
The new Cinema report will not just deal with those items mentioned above. In addition, La Presse+ will present original reportages from the world of cinema and the big cinematic events.
We look forward to taking a peek into this new tablet experiment from La Presse+
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