“The top five reasons that business buyers use content are to:
Identify best practices and best-of-breed solutions (51 per cent)
Determine where competitive differentiation can be achieved (50 per cent)
Clarify the position of a specific vendor or partner (43 per cent)
Set the strategic agenda and assess areas of need and prioritisation (42 per cent)
Provide perspective from a trusted, neutral source (33 per cent)” More from this article by mediabiznet.com.au>>>
