“One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It’s always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.
In response to all of this constant change, content marketers are always on the lookout for new ways to keep their brands ahead of the curve. To help them prepare, CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What techniques and tactics are you seeing content marketers use now that weren’t being used two or three years ago? Why do you think this change has occurred?” More>>>
