Tremendous new life has been breathed into quilling in recent years by Yulia Brodskaya, and now Jitesh Patel, not to mention many others. Each person brings credibility to the art as a contemporary and innovative medium.
Not convinced? Take it from top ad agencies who use the illustrative power of quilling to promote new products and services. An example... the following two Alpina Yogurt designs created by Jitesh for Vitro of San Diego.
So you might be wondering... just who is Jitesh Patel?
I came across his work via Twitter and was delighted to see the elegant lines of his modern designs. Jitesh is an expert illustrator - both hand drawn and digital - and an art director in London. Advertising and brand design are his specialties, with a client list that includes well-known stores, banks, magazines, hotels, and airlines.
Jitesh first sketches his ideas on paper, and then works them through to completion via computer. He has found it helpful to build a library of original design elements, which he returns to for use in illustrations.
The above design incorporates a gift, hands, and a clock, and was created for City Magazine in Minneapolis (Nov 2010) to illustrate an article on volunteering.
Currently Jitesh is experimenting with new techniques, important in keeping one's style fresh. He also credits travel and his love of fashion as inspiration.
Jitesh's designs are generally composed of simple lines, yet they appear intricate and delicate. Scrolls provide a sense of movement.
photo of Jitesh Patel, Royal Mail Magazine