Lifestyle Magazine

Is It Really Ok to Be Different?

By Claire

A bit of a funny blog post perhaps, and self indulgent too. The Royal Wedding passed me by last week (I like weddings; I’m not a fan of royalty) and I feel at times I’m watching from the sidelines as the biggest UK wedding bloggers are teaming up with wedding magazines for various projects. (I’m not a fan of the wedding press either, and haven’t made any secret of that on this blog.)

Does this mean English Wedding is missing the mark? Not right for a particular audience? Or is there a different audience for this blog instead? Should I try harder to be like the other blogs, or stick to my guns?

Surely there are brides and grooms who feel the same: the royal wedding can’t have resonated with everyone, or can it? Do we all really watch these things with a tear in our eye or were any of you avoiding the telly that day? I admitted on twitter that I’d gone shopping halfway through the whole event. Not sure that went down too well!

And I know I’m seeing the wedding press from the other side – the mags aren’t as popular with a growing group of experienced ex-advertisers as they are with their legions of twitter and facebook fans. But there are far more brides out there who love them than there are disgruntled wedding suppliers. So perhaps I need to step off my soapbox on that subject.

I’ve been reading a bit about blogging recently, with articles from Problogger at the top of my list, and one article really stuck in my mind. With advice including “be vulnerable” (tick!) and “ostracize people” (see above!) it boosted my confidence in English Wedding. But at the same time, following the advice will take this blog further away from the likes of Rock n Roll Bride, Rock My Wedding, Love My Dress and the other top UK wedding blogs.

Because wedding blogs seem to be so similar to me: feature weddings, the more the better. Share advice, recommend good products, blog photo shoots. The more pictures the better. Can I step aside from that? Is there room for a wedding blog that’s a little more opinion-led? I don’t know yet. But if anyone’s going to try it, I think I should have a go…

So what do I do with those guns of mine? Anyone else feel a bit lost with their blogs sometimes?


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