There was a time when even a landline phone was a luxury. But now, even a smartphone has become almost a necessity. And people of even low income groups are quickly turning into smartphone users. This is being facilitated by the rise of several brands providing good devices at low cost.
One such brands is Jivi Mobiles. It is the Mobile Division of Magicon Impex. Pvt Ltd. Jivi Mobiles has positioned itself as 'people's brand' by providing mobile devices at affordable price. It has established itself as a major player in affordable mobile phone market in India. Now Jivi Mobiles is looking to get into new verticals.
Jivi Mobiles has set up its first factory in Mahipalpur, New Delhi. This factory caters to North and East India and has the capacity to roll out 7 Lakh phones per month. Company is setting up another facility in Lonavla, Maharashtra with an investment of more than 100 Crores. It has a network of 550 service centers, 20 branch offices, 25,000 dealers & 533 distributors. Besides India, its operations are also spreading over to Myanmar, USA, Sri Lanka, Indonesia, Africa, Hong Kong, China & Dubai.
The latest news is that Jivi Mobiles has signed up actor Irrfan Khan as its brand ambassador. Irrfan Khan will endorse Jivi Mobiles' devices such as Feature and Smart Phones. He will also be a part of Jivi Mobiles' upcoming customer engagement activities.
Mr. Pankaj Anand, CEO, Jivi Mobiles said, "It's an absolute pleasure to announce Jivi Mobiles' association with Mr. Irrfan Khan. We believe by roping in Mr. Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns."
Mr. Irrfan Khan said, "Jivi Mobiles has been holding to Indian roots. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely."
