I was officialy accredited for the first time to Altaroma edition in July 2013, just one year after opening my blog.
I would have never imagined that the four days devoted to haute couture (Altamoda) in the Capital could be so interesting and creative.
I have many stories to tell about my experience.
I personally met Paul Andrew few minutes before he won the prize Who’s on next? and exactly six months later his shoes opened the New York Fashion Week.
I attended the first show of “not charity just work“ who definitively stated the concept of diversity as a cultural metissage value proclaimed on Borgo Santo Spirito catwalk in advance of one year from Stella’s show at Armani theater in Milan.
I was given a chance to dream with the romantic and timeless collection during Esme Vie’s shows and I met her again in Paris in the suite which was the former Grace Kelly and Audrey Hepburn’s residence.
Together, or should I even say thanks to Altaroma, I visited places in Rome usually closed to the public that shone in the celebration of a madeinitaly newsworthy without shouting. Witness of a sophisticated elegance that takes back its space and its time through the hands of young designers who have studied and learned from the great couturier.
I can not resist even if I know this is not the right time to stop and talk to those who now have become friends as well as colleagues. I’m talking about Altaroma press office that supports, helps, informs and makes everyone feel just like at between good friends.
Yesterday we have been reported that the January edition is suspended.
I’m not going into decisions that I’m probably not able to understand and if you want you can interpret yourself by reading the press release “AltaRoma is suspended.”
What I want to emphasize here are just some of the words written by the popular British journalist Suzy Menkes, with whom I had the privilege and honor to share the Press Room, as a way to show us the International consense.
In 2012 she wrote that “Eternal Fashion in the Eternal City has something poetic and romantic” and “21 sec flashbacks to the times of Dolcevita,” referring to the classic and refined style for which we are known all over the world.
Only a few months ago however, in July 2014, she entitled an article on the heading of Vogue Italy “Roman Haute Couture lives up to its status as” haute “.
Words written by the same journalist who accused the Italian fashion System of being old and tired after last Milan Fashion Week.
And then maybe we could stop to think that AltaromaAlt (r) Amoda - as someone called it - is only paying the price reserved for those who are used to promote, innovate and take risks out of the ordinary spotlight and without the support of the standard channels?
With all of this I just wanted to tell you that #Iostoconaltaroma and I hope you’ll do the same.
❤︎
