Business Magazine

Interactive Ad Brings Someone Back to Life

Posted on the 19 April 2011 by Thehangline

ASSS

Quebec agency lg2 created this interactive transit shelter ad to raise interest in pursuing a medical career. I’ll let the video below do the talking.

 
 

This is just fantastic. I know it’s basically a static ad that you push on, but the idea of hearing a flatline and then a heartbeat gives me some chills in a good way. In such a simple way, it makes viewers experience firsthand the main reason for join the medical profession, keeping people alive and healthy. Does the flatline sound constantly play though? That would be damn annoying to push that dude’s chest every 30 seconds or so while I’m waiting for the bus.

[via Ads of the World via Adam Owen]

 


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