Infographics: Cut Through the Clutter to Make Your Message Stand Out

Integrated marketers, come on and admit it: sometimes, it's a slog for you to read through content on your own website, especially if it's dense with technical information. And if it's hard for you, think of what it must be like for your would-be customers. It's time to start communicating visually with infographics.

Infographics are the pictures that are worth 1,000+ words. They combine images, graphics, and data to help tell a story. Basically, almost any data-dense block of copy can be turned into one, including technical data, charts, and timelines.

It Caters to How People Actually Learn

About 90% of what we learn about the world comes from what we see-and while people learn differently, about 65% of us are visual learners. By turning text into pictures, pull quotes and numbers, infographics allow visual learners to more easily consume information.

Communicate Vital Information ASAP

Here's the bad news: 55% of readers spend 15 seconds or less on a webpage. The good news is that a carefully designed infographic can quickly communicate information about your product or brand that will make readers want to stick around and learn more. The really good news is that if you can draw someone in for at least 30 seconds, then you may be able to keep them for as long as two minutes.

An Infographic is a Branding Opportunity

Don't just slap a random infographic on your site: have one created that makes use of your company's fonts, colors, or graphic treatments. That way, you're not only "owning" the information you present, you're getting another opportunity to leave an impression on would-be clients. And placing a compelling infographic in the magic S-curve can boost engagement and retention.

Instantly Shareable Information

These little mini-marketing masterpieces were practically made to be shared on your social media channels. So unlike a big, heavy block of text, you can grab an infographic from your site, upload it to Facebook or LinkedIn, tweet it out, and let the conversations begin.

It's Like a Mini-Makeover for Your Website

Marketers are encouraged to regularly freshen up their graphics to keep audiences engaged and frequently returning to the site. Adding infographics throughout, especially on one of the primary pages, can immediately give your site a whole new look, without requiring significant programming expenses.

Last modified: July 19, 2017