Media Magazine

In India: Print Advertising Still King

Posted on the 07 April 2016 by Themarioblog @garciainteract

Delhi is always a fascinating city to visit. Vibrant, chaotic, full of charm, not to mention the occasional sighting of a family of monkeys, or talkative parrots who appear when you least expect it.

For media people, another surprise is the presence of so many full page advertising in newspapers.  While I work here, I am constantly reminded that we must add another large size ad on a page, including the front pages.  While this used to be irritating to the designer years ago , today I look at it with a sense of bliss. "A good problem to have," I remind my fellow local designers.  I know many newspapers in Europe and North America that would love to have a half of the advertising that shows up in these newspapers.

Take a look at these opening pages from today's Hindustantimes.

TheMarioBlog post # 2137
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