Hair & Beauty Magazine

Illamasqua Wants to Make Sure You Look Good in Your Coffin

By Behind The Scenes Makeup @BTSMakeup

British makeup brand, Illamasqua has recently partnered with funeral home Leverton & Sons to provide us with one last, professionally applied makeup application after we die.

“The Final Act of Self-Expression” is a service for those who love to self-express with makeup. Why should it be any different when you’re dead? It doesn’t. Now, you have the opportunity to have a  professional Illamasqua makeup artist will come to the funeral home and put your final face on for the afterlife. Lord knows you’re gonna need some bronzer.

Untitled 4 copy Illamasqua Wants to Make Sure You Look Good in Your Coffin

Illamasqua’s website tries really hard to make us understand by explaining:

“The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions… are today chosen in tribute to the life lived. To wear the most fabulous make-up applied by a professionally trained make-up artist for your final journey is the ultimate statement of celebration.”

The service costs $720 and is only available in London.

I mean, I think I understand what they’re trying to do. It’s still weird though.

What do you think?? Would you do it??


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