First this David Einhorn celeb hedge fund manager dude decides he’s shorting Chipotle stock.
Then BrandIndex shows that the quality perception gap between the brand that brought us a talking chihuahua is threatening the brand that let us download Willie Nelson singing a Coldplay song sooooo earnestly.
It’s Chipotle, the principled but somewhat hifalutin little guy, vs. Cantina Bell, the fun-lovin’ rich kid trying on a lifestyle it once scoffed at. If this were a movie, I don’t really know which character we’d be encouraged to root for.
Well, wouldja look at that. Taco Bell’s Cantina Bell seems like it might be working while Chipotle starts losing a little mojo (and mojo is, by the way, what Chipotle usually has workin’).
