How To Start A business With Limited Capital?
If you have a great business idea but lack of funding, how you going to proceed? OM/ONE is a good case study. They created a prototype video for public awareness and collect feedback, then they continue raise funding by donation and pre-order strategy.
Users expectation are different, some prefer reward and some not. Om Audio have a brilliant way to ask money:
- Donate without request reward
- 1USD – Our thanks and your name listed on our website
- 25USD – T-Shirt
- 179USD – The standard speaker + T-Shirt (Create urgency by limit it to first 1000 supported)
- 299USD – Premium design speaker
- 329USD – Stardard speaker + limited edition T-Shirt
- 529USD – Premium design speaker + limited edition T-Shirt
- 1000USD – 2 Custom design speaker (pick your own color) + T-Shirt
- 3,000USD – you can join the founder for dinner + limited edition speaker + T-shirt
The project is success raise funding, it exceed base request.
