Today I want to talk about how to get started selling on Amazon. I will even get into a little bit optimization, but this's really just an introduction post, to tell you what you need to know, before making to jump on Amazon and some of the basics about competitive analysis.
Let Get StartedSome Of The Pros About Seling On Amazon
1. No website needed: You don't need a website necessary, most people do have a website especially the largest brand. But you don't need one, you can upload product and be selling there, without having a website.
2. They handle shipping, Merchant, Customer: You don't need to ship in certain cases if you use FBA, ( Fulfillment by Amazon). The credit card processing is taking care of, which is really nice. And they handle customer interaction as well, which is a major pros.3. 244 Million users, 54 million prime: 44% of people when they go to make a purchase, go directly to Amazon, Amazon is forcing all this smaller website, in other to sell through them because they have the largest distribution.There Is Also Cons, Here Are Some Of The Things You Need To Be Aware Off.1. They charge a fee: * For an individual, it's $0.99 per sale + percentage of each sale. I will get into that later, just read on.* For Pro Merchant: It's $39.99/month + they also charge a percentage of the sale.The sale base on the Category. It's usually like about 8% to 40% of the sale, Amazon takes. For Baby product, for example, it's like 15% of the sale.2. You Lose Some Control: You can't control the entire transaction.3. People can leave negative reviews4. FBA - 8% to 15% of the sale: If you're using fulfillment by Amazon, a lot of time those charges can even be more expensive. Despite just a normal percentage that they charge, they will charge you for Keeping Your Product.* Monthly storage fees from Jan - Sep is about $0.48 per cubic. Oct-Dec is about $0.64If you are storing things in Amazon wear house, they would fulfill and ship it for you. They're going to charge you a storage fee for that.Other Fees* Inventory Placement fee* Order Handing Fees* Pick and Pack FeesThere is a lot of different fees and different Cons. But if you have the opportunity to sell on Amazon, I recommend you get in and get good at it fast.Competitive Analysis (Review)Once you know what specific product you are looking to sell1. Review The Top Sellers2. Look at Their Titles / Description / Bullets Point3. Pricing- I always recommend to look at the top performing product in the category, look at their pricing and look at your product, because pricing is a big factor in sales, of course.4. What SIzes / Colors / Bundles Do They have. You need to be smart about your bundles, it can help you sell more and it can also help conversion. Also have multiple products together, don't just sell one red t-shirt. Sell that style t-shirt in different colors, different sizes, and make sure you give people an option so that they just don't bounce off from your product and do something else.5. Photo / Videos / Categories. Things that can really give the users a good feel for what product you're actually selling, so that they can feel confident in their purchase. That can really help your conversion rate6. Reviews / Sales Rank. What the competitive review look like, do they have any negative reviews, can you find any competitive advantage there, do they have a positive review, if so, why, take that and translate that into what you use to write your title/description/bullets point.Amazon Search Engine OptimizationAm not going to cover everything in this article, that will be the next upcoming article, so do enter your email below to get our next update on this tutorial.1. Product Optimization: for the individual product2. Sales: Amount of sales that you made, and how recently you made those sales3. Reviews: The number of reviews that you have, how recently you generate those reviews for the individual product. That is the three main thing that you need to focus on. That's our upcoming tutorial. Do check out.....Competition Factor1. Amazon Optimization2. Amazon Ads3. Advanced StrategyWhen you go into a competition category. You need to look at the competitor landscape, think about why they're being successful, where are they dominate, find how you can match that and seal that, and look for the other areas that you can be successful too, in other to rank higher.ConclusionIn another article, am going to cover Amazon Optimization, Amazon Ads, Advanced Strategy and Amazon SEO.receive our update by entering your email address below......
