Most people assume that big brands and businesses no doubt have best rankings. Well, this is true for some, but when it comes to using non-standard keywords and search queries, it fails to give the same result. Streamlining individual marketing program can prove itself much difficult when working for multiple locations. As, each market caters to a specific domain and that even have different demographic. Here are some different tactics and strategies that you can apply to achieve higher ranking for multiple places.
Always use a single domain:
Managing 20 different websites for a single brand or business can be time consuming and can even be expensive as well. As the domains are indexed separately, you have to optimise each of them to achieve a good ranking. Even, for each of those websites, you have to give ‘contact us’ and ‘terms of service’ pages etc. It makes a lot of sense to geo-target only a specific part of website. By doing all these, you do not even need to change the content, which is not geo-targeted.
Create separate pages for all states and cities you are covering:
Ranking high in each target market is virtually impossible unless you improve your SEO strategy for multiple locations. This means that each location must have a unique URL and sitemap should include each URL and pages. This allows search engines like Google and yahoo to index your content in a proper way. Even, each different page for different locations allows better optimisation with location-specific content, page titles, URLs, heading etc.
Go for directory listings:
This is one of the important factors needs to be done correctly. There are lots of directories available online but if you aim to use specifically for your business, then Google listings could be right choice for you. Google+ allows users and businesses to create specific listings per phone number. Just make sure to follow Google’s guidelines and policies to meet Google’s requirement for each of your location.
Keep updating your citations:
Name Address and phone number or NAP consistency is extremely important for multi-location SEO. Maintaining these simple pieces of data, in which format they are represented is a trait of Good SEO practice. It is also important to have right NAP to reach your business location.
Use of Schema markeup and structured data:
Schema markups and structuring data allow you to add special tags to your content. This makes it easy for Google crawlers to extract information they need and display on search result pages. Traditional search results display the information like page title, URLS and description and content of a page. Schema markup allows businesses to display more information by tagging specific part of the content.
Optimisation of your website for multiple locations would keep you from treating every page as stand-alone website. All you do here is treating each page for each different location individually. It would allow you to analyze the performance for each of those locations in terms of traffic, out ranking competitors or any additional factor required.