How to Design a Memorable Pop-Up

Because pop-up shops are meant to look spontaneous, they obscure the enormous amount of planning that goes into creating them. For more than five years, Jaspar Jansen and Jeroen Dellensen of Amsterdam-based firm i29 Interior Architects have been designing modern yet ephemeral retail spaces. We spoke with Jansen and Dellensen about what goes into designing a great pop-up shopping experience.