Charity Magazine

How a Non Profit Group Can Develop Relationships with the Media

Posted on the 08 February 2011 by Mregina @justfundraising

Press coverage for your non profit group is always important. It keeps your name and your cause in front of people. Keeping people informed of your actions will pay you back three fold. I’ll explain that a little more in depth in the article.

Getting the Ball Rolling
Contact you local radio stations, TV stations, and newspapers. Those places everyone thinks about but also contact your local chamber or commerce and tourism boards. Select the next biggest town or city close to you and contact their magazines, TV and radio stations. Find out about networking sessions for businesses and attend those meetings.

Other organizations you can contact are city, county, state or provincial councils, Professional associations and civic groups. All of these groups get approached by the media and will be able to direct them to your organization.

Establishes the Organization as the Expert
Keeping in touch with the media should be viewed as a long term relationship. By keeping your name out there and contacting newspapers and radio stations from time to time you will become the go-to-guy for your cause.

3 Way Payback
Staying active and generating press coverage can return your time investment three fold. It will lead to more donations because people become aware of your organization. More volunteers will show up and more people in need will come to you.

Think Strategically
Send all these organizations a package about your charitable organization and your fundraising. Periodically keep in touch with them by sending those newsletters through the year containing information about new employees, special events, promotions or grants.

Target your press releases to certain outlets. Certain newspapers may be interested in a release that may not play as well as to radio station miles away. The earlier you can deliver your press release the easier it is for these media outlets to prepare and run it a few times. You may even help the radio or TV stations out by preparing a couple of sentences as a voice over for the ad. You might want guide them to let them know what segment of their audience you would like to market this to.

After all these things are looked after, every 3-4 months sit down with your marketing department to see if your charitable organization is getting in the news and if your audiences awareness of your has increased.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • A New Way to Shop for the Most Unique Sunglasses

    Shop Most Unique Sunglasses

    These unique sunglasses represent smart style for women's fashion and are only available for a limited time. This startup has made a line of luxury sustainable... Read more

    5 hours, 35 minutes ago by   Meghashop
  • Who Are the Members of Diet Doctor?

    Members Diet Doctor?

    Who are you? We asked our members and received 1,100 replies: Most members are women, and more specifically middle-aged women. This is a group of people that... Read more

    5 hours, 53 minutes ago by   Dietdoctor
  • Self-Transcendence 3100 Mile Race 2017 – Daily Updates – Day 8 – Alan Young

    Self-Transcendence 3100 Mile Race 2017 Daily Updates Alan Young

    A cool calm (wind wise) start to the day. Usual start up work completed but we lose our Manager of the Drinks Food table. Tomorrow it will be Yuri Trostenyuk an... Read more

    6 hours, 34 minutes ago by   Abichal
  • Beautiful Destination Wedding with Pastel Colors | Gemma & Sean

    Beautiful Destination Wedding with Pastel Colors Gemma Sean

    Chic Stylish Weddings Chic Stylish Weddings - The destination wedding we are sharing today is so beautiful; from the pastel colored flowers used for the... Read more

    7 hours, 40 minutes ago by   Eleni Balkouli
  • The Humor Writing Business

    Making people laugh is no laughing matter. Someone should have told me this before I...oh, wait, a lot of people did but, as usual, I never take advice that run... Read more

    9 hours, 46 minutes ago by   C. Suresh
  • Baptism of My Babies. All of Them.

    Baptism Babies. Them.

    Today was so emotionally intense for me. Three of our seven children were baptized at the church Matt and I met in and got married in. Each one has been... Read more

    10 hours ago by   Rachel Rachelhagg
  • Asparagus and Courgette Rice

    Asparagus Courgette Rice

    I wanted to cook us something quick and light today . . . fresh, and healthy. I remembered seeing this recipe in the June issue of Food to Love and I had... Read more

    10 hours, 1 minute ago by   Mariealicerayner