Business Magazine

Graduate Guide to Career Success

Posted on the 18 May 2011 by Chrisbrown @ChrisBrown330

May graduates need personal branding for the job hunt May is the season for graduates!

Which means time to get serious about the job hunt to many former students and current job candidates.

As an employer, my message to the recent graduates is to “think of it as a time to take stock of your personal brand.”

And since my role at Marketing Resources & Results is also the Sales and Marketing function, I’m always in the month of May: networking, building relationships, marketing, and doing business development activities.

Here are some suggestions I have for job hunters everywhere who want to build a stronger brand — both the recent graduates — as well as the constant rainmakers who are always in the month of May, like me.

Personal branding tips:

1) Google yourself. Not just “everywhere” but images too. This is what a potential employer or a potential client will see. First impressions count.

2) Review all the Facebook photos of yourself. Change permissions and/or untag yourself to images that do not reflect the brand you want to present on line.

3) Create a Webpage about You. It doesn’t have to be a full blown website, but should at least include contact information and a statement that describes you. It could be a YouTube 30 second video or an www.about.me page. (Here’s mine.)

Both YouTube and About Me are sites where you can publish content for free. All you need is an email address and a password… and about 30 minutes to create the content.

4) What’s your Tagline? Figure out the 3 words or a key phrase that someone would use to describe you.

Yeah, I know, you don’t want to be stereotyped. Guess what? If you don’t do it, they will. And they will anyway, even with your phrase.

At least you can step forward with your best foot if you’ve thought about it and used your own 3 words. “Enthusiastic team player” is vague. “Skilled writer” is better. “Can do-Will do” might be your phrase. Are you a “Go-getter”? Figure out what you want people to say about you.

5) Use LinkedIn.com! If you are in business or want to be, use LinkedIn for your personal profile. Use your keyword phrase in the headline of your LinkedIn profile.

If you’re the rainmaker for your company, make sure your company has a business profile to help your branding on line. It can include photos, videos, and pages about your services, products as well as the profile description.

Again, this site is free (you don’t need to buy a subscription to use it) and it’s focused on business people, whereas Facebook is very much like MASS MEDIA.

Here are some additional branding resources for you to build your personal brand on line:

Build Your Personal Brand
Personal Branding Blog
Free e-book to help with your job hunt

Have a great tip for personal branding? Please share it here by leaving a comment below.

Creative Commons License
photo credit: Will Folsom


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Today I Graduate From Business School!

    Today Graduate From Business School!

    7 years ago, I decided I wanted to get my MBA. I took the GMAT without studying, failed miserably and decided to put my business school dreams on hold for more... Read more

    By  Classycareergirl
    BUSINESS, CAREER
  • Staying Fit with a Stressful Career

    Happy Monday morning! I have no doubt that Mondays set the “tone” (no pun intended) for the rest of our week. Start your week with energy and intention today... Read more

    By  Ncrimaldi
    BUSINESS, CAREER
  • 7 Ways to Sabotage Business Success

    Ways Sabotage Business Success

    By, Carla Sanchez In business, as in life, there are certain abilities that either come naturally or can be learned to help us reach our full potential.... Read more

    By  Ncrimaldi
    BUSINESS, CAREER
  • The Best Career Fields for 2011

    Best Career Fields 2011

    Are you looking for a career transition or a job after graduation? Nicole Rodgers has been in the finance industry for 3 years and blogs about a variety of... Read more

    By  Classycareergirl
    BUSINESS, CAREER
  • Monday Motivation ~ Career Links For Your Week

    Monday Motivation Career Links Your Week

    This weekend was amazing. "Days like this just make me appreciate life." These words my husband said while we were sipping pina coladas and laying by the pool... Read more

    By  Classycareergirl
    BUSINESS, CAREER
  • Monday Motivation: Your Weekly Career Links

    Monday Motivation: Your Weekly Career Links

    I spent a beautiful day on San Diego bay this weekend...gorgeous! Rise and Shine! It's Monday and I have been awake for hours...have you? Seriously you... Read more

    By  Classycareergirl
    BUSINESS, CAREER
  • Graduate to Job Seeker: The Steps to Take

    Graduate Seeker: Steps Take

    Congratulations Graduates!!! Last weekend, I finally graduated too. I’m scared, ecstatic, feeling free, feeling lost, and just all around feeling like I’m... Read more

    By  Themoderngrad
    BUSINESS, CAREER, LIFESTYLE, SCHOOLING