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Google Reports: Paid Clicks up 13% but Cost Per Click Down 7%: Revenue up 12%

Posted on the 23 April 2015 by Worldwide @thedomains

Google reported its earnings for the 1st Quarter of 2015 after the market closed today.

Google reported revenue in the three months ended in March 31st, rose 12%, year over year, to $17.26 billion

“Paid Clicks” rose 13%, year over year, but was down 1% from Q4′s level.

Average cost per click was down 7% from the year-earlier period and down 5% from Q4′s level.

Google has now missed Wall Street’s earnings estimates for six consecutive quarters but shareholders don’t seem to care as shares in after hours trading are up 3%, over $18 a share.

Google finished the 1Q with $65.436 billion in cash.

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