Google is announcing and changing lot’s of things this year. Allowing Shopping Campaigns to all advertiser’s is one of them. This is a great news for eCommerce websites. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. Google Launched this campaigns last year for few locations and advertisers to test it and now after getting good feedback from advertisers so far they made available to all.
According to Advertisers: You can manage 8000+ products from this campaigns. You can also see advanced competitive metrics, such as impression share and benchmark max. CPC which will help you to optimize it easily.
It helps you to quickly organize your campaigns and execute. It also provide additional information on benchmark CTRs and max CPCs which helps to optimize campaigns efficiently.
Shopping Campaigns helps you to control over bidding, improving CTR, Cost per order and conversion rates. Shopping campaigns also now allow you to bulk edit your product groups at scale.
Let’s Try it.
