Business Magazine

Give Your Stage Presentations the Apple Touch

Posted on the 27 May 2015 by Marketingtango @marketingtango
ThinkstockPhotos-178993844
  • May 27, 2015
  • 0
  • Email This Post
  • Print This Post

Give Your Stage Presentations the Apple Touch

Apple doesn’t just make well-designed products. They also know how to market them with creativity, flair, and even a touch of suspense. And the company’s late co-founder, Steve Jobs, set a high bar for corporate product presentations.

Writing on Slideshare, Toke Kruse highlighted some lessons that all marketers can take to heart to deliver more effective presentations at the next trade show or corporate launch event. (Always remember, Apple started in a garage, too.)

Make a Personal Connection

Steve Jobs spoke to large groups of people. But he also managed to address his audience as individuals. Part of the trick is to share personal anecdotes about your own life, which allows your audience to relate and say, “Yeah, I know the feeling.”

Build Suspense

Steve Jobs knew how to build anticipation to the point where audiences were at the edge of their seats. He also became famous for teasing the crowd with a seemingly throwaway line toward the end of his talks, saying that there might be “one more thing.” A lot of preparation is needed to develop good pacing and dynamics. Also a lot of practice in the delivery.

As a company, Apple also has a history of carefully keeping product details secret before they’re announced to the public—not only to protect proprietary information but also to build suspense.

Be Bold

Steve Jobs’ passion and belief in his work was obvious to all. Perhaps no episode illustrates his passion and boldness better than the story of his meeting with Pepsi’s then-CEO John Scully. In an effort to convince Scully to join Apple, Jobs challenged him by asking, “Do you want to sell sugar-water for the rest of your life, or do you want to change the world?” Jobs brought the same bold passion to his presentations.

A great product, a strong script, dynamic visuals and a cutting-edge media tools all contribute to an impactful presentation. But it has to start with you. Have confidence that your product or service can actually make a positive difference in people’s lives, and share your passion by showing the way.

For more tips on event marketing, check out: “How To Promote Your Event Without a Media Budget” and “Five Ways to Generate Sales Leads through Speaking Engagements


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • A New Way to Shop for the Most Unique Sunglasses

    Shop Most Unique Sunglasses

    These unique sunglasses represent smart style for women's fashion and are only available for a limited time. This startup has made a line of luxury sustainable... Read more

    6 hours, 37 minutes ago by   Meghashop
    FASHION, LIFESTYLE
  • Who Are the Members of Diet Doctor?

    Members Diet Doctor?

    Who are you? We asked our members and received 1,100 replies: Most members are women, and more specifically middle-aged women. This is a group of people that... Read more

    6 hours, 55 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Self-Transcendence 3100 Mile Race 2017 – Daily Updates – Day 8 – Alan Young

    Self-Transcendence 3100 Mile Race 2017 Daily Updates Alan Young

    A cool calm (wind wise) start to the day. Usual start up work completed but we lose our Manager of the Drinks Food table. Tomorrow it will be Yuri Trostenyuk an... Read more

    7 hours, 36 minutes ago by   Abichal
    OTHER SPORTS, OUTDOORS
  • Beautiful Destination Wedding with Pastel Colors | Gemma & Sean

    Beautiful Destination Wedding with Pastel Colors Gemma Sean

    Chic Stylish Weddings Chic Stylish Weddings - The destination wedding we are sharing today is so beautiful; from the pastel colored flowers used for the... Read more

    8 hours, 42 minutes ago by   Eleni Balkouli
    LIFESTYLE, TRAVEL, WEDDING
  • The Humor Writing Business

    Making people laugh is no laughing matter. Someone should have told me this before I...oh, wait, a lot of people did but, as usual, I never take advice that run... Read more

    10 hours, 48 minutes ago by   C. Suresh
    DIARIES, SELF EXPRESSION
  • Baptism of My Babies. All of Them.

    Baptism Babies. Them.

    Today was so emotionally intense for me. Three of our seven children were baptized at the church Matt and I met in and got married in. Each one has been... Read more

    11 hours, 2 minutes ago by   Rachel Rachelhagg
    FAMILY, PARENTING
  • Asparagus and Courgette Rice

    Asparagus Courgette Rice

    I wanted to cook us something quick and light today . . . fresh, and healthy. I remembered seeing this recipe in the June issue of Food to Love and I had... Read more

    11 hours, 3 minutes ago by   Mariealicerayner
    FOOD & DRINK, RECIPES

Paperblog Hot Topics