Business Magazine

Give Your Stage Presentations the Apple Touch

Posted on the 27 May 2015 by Marketingtango @marketingtango
ThinkstockPhotos-178993844
  • May 27, 2015
  • 0
  • Email This Post
  • Print This Post

Give Your Stage Presentations the Apple Touch

Apple doesn’t just make well-designed products. They also know how to market them with creativity, flair, and even a touch of suspense. And the company’s late co-founder, Steve Jobs, set a high bar for corporate product presentations.

Writing on Slideshare, Toke Kruse highlighted some lessons that all marketers can take to heart to deliver more effective presentations at the next trade show or corporate launch event. (Always remember, Apple started in a garage, too.)

Make a Personal Connection

Steve Jobs spoke to large groups of people. But he also managed to address his audience as individuals. Part of the trick is to share personal anecdotes about your own life, which allows your audience to relate and say, “Yeah, I know the feeling.”

Build Suspense

Steve Jobs knew how to build anticipation to the point where audiences were at the edge of their seats. He also became famous for teasing the crowd with a seemingly throwaway line toward the end of his talks, saying that there might be “one more thing.” A lot of preparation is needed to develop good pacing and dynamics. Also a lot of practice in the delivery.

As a company, Apple also has a history of carefully keeping product details secret before they’re announced to the public—not only to protect proprietary information but also to build suspense.

Be Bold

Steve Jobs’ passion and belief in his work was obvious to all. Perhaps no episode illustrates his passion and boldness better than the story of his meeting with Pepsi’s then-CEO John Scully. In an effort to convince Scully to join Apple, Jobs challenged him by asking, “Do you want to sell sugar-water for the rest of your life, or do you want to change the world?” Jobs brought the same bold passion to his presentations.

A great product, a strong script, dynamic visuals and a cutting-edge media tools all contribute to an impactful presentation. But it has to start with you. Have confidence that your product or service can actually make a positive difference in people’s lives, and share your passion by showing the way.

For more tips on event marketing, check out: “How To Promote Your Event Without a Media Budget” and “Five Ways to Generate Sales Leads through Speaking Engagements


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Spiced Apple Crumble

    Spiced Apple Crumble

    I had a craving for apple crumble last weekend. It must be the drop in temperature, it makes me want warm cosy foods. I've already had my first (and second! Read more

    By  Bakingexplorer
    FOOD & DRINK, RECIPES
  • Apple Cinnammon Muffins #GladeHolidayMood

    Apple Cinnammon Muffins #GladeHolidayMood

    Disclosure: This shop has been compensated by Collective Bias, Inc., and its advertiser. All opinions are mine alone. #GladeHolidayMood #CollectiveBiasThe... Read more

    By  Secondchancesgirl
    LIFESTYLE
  • Green Apple Chutney

    Green Apple Chutney

    Tangy and spicy apple chutneyIndian food is incomplete without pickles and chutneys. their are variety of chutneys can be made with fresh herbs,fruits and... Read more

    By  Anjana Chaturvedi
    FOOD & DRINK, RECIPES
  • Apple Rabbits

    Apple Rabbits

    Ralph's played Apple Rabbits a couple of times now on his Radio KC Show and; inquisitive as ever, decided to dig further. It's the alter ego of London musician... Read more

    By  Mike Lindley
    ENTERTAINMENT, MUSIC
  • Gifts That Give Back

    Gifts That Give Back

    I am back from my work trip to NY. I took the train down early Monday morning and ran around the city for two days going to several meetings and appointments.... Read more

    By  Mattie
    DIARIES, SELF EXPRESSION
  • Give a Frock Friday

    Give Frock Friday

    Kate Moss in a polka dot frock by Oscar de la Renta, photographed by Bruce Weber for Vogue, November 2006.There’s so much to do these next two weeks as we... Read more

    By  Heidi
    FASHION, LIFESTYLE
  • 8 WordPress Plugins to Take Your Blog to the Next Stage

    WordPress Plugins Take Your Blog Next Stage

    Read more

    By  Babanature
    TECH

Paperblog Hot Topics