Culture Magazine

Ghost Signs (55): the Loire

By Carolineld @carolineld
Ghost signs (55): the LoireThese wonderful photos were taken by Beth of oxo cube editorial and Londonist. The signs are near Saumur, in the Loire.
Ghost signs (55): the LoireMy favorite is the unusual Dubonnet advert above, with the name split over two lines and a fairly realistic image of the bottle. It seems to have been a later version of the brand's advertising, and perhaps the experiment wasn't a great success because variations on the classic blue design below remain more common.
Ghost signs (55): the LoireForvil was a popular hair product, the equivalent of Britain's Brylcreem. This advert still suggests you 'demand Forvil brilliantine', although it presumably draws less of a response among contemporary men.
Ghost signs (55): the LoireOn the sign below, you can just about make out the words 'machine a laver' underneath 'Lincoln'. It's a reminder that in France, Lincolns were household appliances rather than motorcars.
Ghost signs (55): the LoireFinally, a brand as familiar in Britain as in France: Martini.
Ghost signs (55): the Loire

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