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“Gear up Buddies” - First Ever Digital Fitness Campaign by Jabong.com and PUMA

Posted on the 15 November 2013 by Shilpagandotra
*Press Release 

Jabong.com and PUMA launch their first ever digital fitness campaign “Gear up buddies” with PUMA Fitness Ambassador Chitrangda Singh!

~ A unique fashion fitness campaign to search for Chitrangda’s next work out buddy~ *A 4 week long campaign, Jabong.com and PUMA gear up to hunt Chitrangda’s 4th fitness buddy
*For the first time ever, work out gear being changed on a real time basis and interact with the video
*Exclusive PUMA Merchandise will be up for grabs throughout the campaign
*A contest being run simultaneously will let the users post videos and share their fitness stories


New Delhi November 15, 2013: 
Jabong.com in association with PUMA today announced their unique campaign “Gear up Buddy” with Chitrangda Singh in the capital. This new initiative aims at promoting fitness in a big way. Starting today, the four week long campaign would culminate with the announcement of the 4th ‘Buddy’ for Chitrangda. Jabong.com and PUMA, both leaders in their own domains joined hands for this unprecedented initiative to bring its consumers an opportunity to showcase various looks on the gorgeous Chitrangda Singh and her 3 buddies.
Gear up buddies - Jabong and Puma

The campaign will not only have PUMA merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin onwww.jabong.com/gearupbuddy/ with 3 different fitness regimes running, zumba & cross fit. The activities will be performed by Chitrangda Singh and her 3 fitness buddies – Nupur, Sucheta Pal and Shayamal. These rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.  The contestants will be entitled to points which will be accumulated on the PUMA fitness board (on the page itself) and the ultimate aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangada Singh herself. There is more in store for the participants as they stand a chance to win exciting goodies from PUMA and Jabong.com.


Excited to be a part of the association, Chitrangda Singh, Fitness Ambassador, PUMA India says “Fashion & fitness are the two words that best describe me.This is the first association which combines both fashion & fitness and I am glad to be a part of such an association. This is one campaign that speaks to the fitness fanatics and will be a platform for me & my 4 buddies to make people fit. I am delighted to be a part of this great endeavor put together by PUMA & Jabong. Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star and PUMA Brand Ambassador Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we give our customers a once in a lifetime opportunity to work out with a bollywood star.” 
Isaac John, Head of Marketing, PUMA India said "PUMA and Jabong.com come together for a path-breaking initiative with 'Gear Up Buddies' - where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA's Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great."
The Gear-Up Buddy website design and concept was created by Brandmovers – a leading Engagement Marketing and Digital Agency (www.brandmovers.in). A simple click opens the door to fit fashion, , nowhere else but at Jabong.com! What are you waiting for, log on to www.jabong.com/gearupbuddy and make your way to a fitter, cooler self that’s fashionable too!
Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!
About Jabong.comJabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more.  In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.
About Puma PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com

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