Fashion Magazine

Future of Handloom in India

By Hetal Shah @myfashionvilla

Panel Discussion at AIFWAW’17

Panel Discussion at AIFWAW'17

Panel Discussion at AIFWAW’17

Speakers sharing their viewpoint on the Future of Handloom in India at AIFWAW’17.

Sanjay Garg: He being an optimist shares that we have a long way to go when it comes to Handloom. That is why We should aim for the day when the wife of the weaver will be wearing handloom too.

Sally Holkar: She being the founder of WomenWeave and The Handloom School says, we should look for more employment opportunities for the people who are actually in need of this, whereby creating an entrepreneurship culture.

Anita lal and Gaurav Gupta: On pricing, Anita Lal talks about our reactions towards way of looking at things differently as to if people can buy a designer Kurta with chiffon or any fancy Kurta say for 15-18k. But when they see Kurta which is other than chiffon which is to be priced at 8k of a Khadi Material than thats what make them feel shocking. Whereas, Gaurav Gupta says that do not say anything in handloom would be expensive. The variation in pricing should vary on the basis of what kind of yarns, fabrics and work etc is done on it. Also, we mostly forget that there is a cost of design too, other than weaving, handwork and wedges.

Uzramma: Founder of Malkha India and a veteran in Handloom says – Powerloom is cheaper because they don’t pay to workers like 75rs a day! They don’t pay for electricity and appropriate wedges. Even, the durability of Handloom would be Always way better and color too, because we make our own yarn.

Whereas, Designer Gaurav Gupta by adding conveys that we still need to go long way. He feels that an enthusiasm is missing. That glamor and sexy design part is also missing. We need to see the day when we will see Handloom at the Zara level. When we will see Handloom on Red Carpet. Celebs wearing for Oscars!

Uzramma by concluding shared an amazing thought that ‘we must all have a dream and if you have a dream you surely can do it’ 

MyFashionVilla will be covering AIFW A/W 2017 live. You will be able to see latest designer collection here, right after the show. You can also follow us on social media for live updates straight from the event itself. Keep checking this space for more stories and posts.

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