Business Magazine

Friday Thirteenth Meme: Could It Be Your Campaign’s Lucky Day?

Posted on the 13 May 2011 by Iangreen @GREENComms

Friday Thirteenth Meme: Could it be your campaign’s lucky day?Today, I may have some good luck for you – there is a popular meme waiting to be further developed – which could help your campaign be even more effective.
I refer to ‘Friday 13th’.  Hollywood has already recognised the potential, with a series of blockbuster films using the date for their title. I reckon there are a host of opportunities to pin your campaign message colours to the mast of Friday 13th.
If you have a message about overcoming obstacles, fear or adversity then Friday 13th could be the day to make your announcement. Or, if you wanted to prove a point, emphasizing how you are overcoming preconceptions, then Friday 13th could be your day.
I am surprised a major charity or cause has not sought to hijack ‘Friday 13th’ where the date becomes intimately attached to their issue. Friday 13th is a great example of a meme: it has an underlying meaning and host of associations as well as great awareness; people are already aware of, and talking about ‘Friday 13th’. So you are halfway there in getting your message broadcast.
Each year typically has three ‘Friday 13ths’ (and any month’s Friday 13th will fall on a Friday – if the month starts on a Sunday.) A morbid, irrational fear of Friday the 13th is actually called friggatriskaidekaphobia: Friday is ‘Frigga’s Day’. Frigga (Frigg) was an ancient Scandinavian fertility and love goddess, equivalent to the Roman Venus who had been worshipped on the sixth day of the week. Christians called Frigga a witch and Friday ‘the witches’ Sabbath’.
The Friday 13th phobia is also called ‘paraskevidekatriaphobia’ as well as ‘triskaidekaphobia’. Curiously, for both Greeks and Spanish-speakers, the 13th of the month is considered unlucky if it falls on Tuesday, instead of Friday.
Will you be using Friday 13th to bring your campaign extra impact, or are you fearful of trying to using it?


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Grammar Friday

    Grammar Friday

    In the questions below, choose the correct answer. (If you’re getting this by email, click on the Grammar Friday headline above to take the quiz.) Which of thes... Read more

    By  Pjfaur
    BUSINESS
  • It Could Be Worse!

    Could Worse!

    As a baseball guy, I'm not a fan of Winter. Never have been and never will be. I'm also not the type of person who needs to experience the cold months in order... Read more

    By  Meachrm
    BASEBALL, SPORTS
  • Monday Meme: The Daily Dose

    Monday Meme: Daily Dose

    Daily Dose is a weekly meme hosted by Good Golly Miss Holly. If you'd like to participate in daily dose you simply make a post on Monday with a bunch of images... Read more

    By  Bookaholic
    BOOKS, CULTURE
  • Friday Meme: Follow Friday & Blog Hop

    Friday Meme: Follow Blog

    Follow Friday is Hosted by Parajuunkee's View. Follow Friday Question of the Week:If you are a fan of Science Fiction what is your favorite book? If you... Read more

    By  Bookaholic
    BOOKS, CULTURE
  • Could You Be Any Slower?

    Could Slower?

    I took these pictures on Wednesday. I only had three shots from this day because it was WAY cold that morning. I am not wearing stockings of any sort and let's... Read more

    By  Alysonisneat
    FASHION, LIFESTYLE
  • Glorious Friday

    Glorious Friday

    Friday. Its here. This day is today. And on that note, I have not much else to say.Jacket: H MDress: made by meBelt: vintageNecklace: gift from Sam (isn't... Read more

    By  Alysonisneat
    DIARIES, SELF EXPRESSION
  • Friday Meme: Reading Multiples and Blog Names

    Friday Meme: Reading Multiples Blog Names

    Blogger Hop Question of the Week: Do you read only one book at a time, or do you have several going at once? I usually read one book at a time, but I have a... Read more

    By  Bookaholic
    BOOKS, CULTURE

Magazine