“Companies now understand that video content is not just a medium for sharing animal clips and funny videos online. It’s a way for brands to spark engagement and create conversations with a growing global audience. According to comScore‘s recent Video Metrix Data, around 180 million Americans watched streaming digital media in June 2013.
Marketers see the vast potential for success that comes with capturing target audiences’ attention through video, but they may not know that frequency is key.
According to a Pixability study, 99 of the Top 100 Global Brands have created YouTube channels to capitalize on video marketing. Together, these companies have shared more than 258,000 videos on YouTube and received 9.5 billion views. It’s important to note that in video marketing, simply showing up to the party is not enough to steal the spotlight.” More>>>
