Business Magazine

Four Ways To Deal With an Intimidating Audience

By Shrinkingthecamel

Four Ways To Deal With an Intimidating AudienceA friend of mine, Mark, was recently telling me of his harrowing experiences with his Board of Directors each month. I wouldn’t have expected him to be the type that gets flustered or easily intimidated, since he is pretty powerful in his own right. As a serial entrepreneur in the telecommunications industry, he had already built and sold a company or two, not to mention the boatload of bucks I knew he had scored along the way.

But Mark’s latest business venture had brought in some high-powered private equity suits to the Board, of which he was now firmly accountable (since it was their money that was funding his new business launch). One board member in particular had proven to be somewhat challenging, as he was a – what’s a nice way to put it? – um, a little full of himself. 

“My Boss Makes Me Feel Like an Idiot!”

Mark began to dread his monthly parade before the board, because no matter how prepared he was to present the company’s strategy and performance, this one pompous gentleman would drill him into the ground with trick questions that couldn’t be answered. It was as if this board member was trying to find every opportunity to make my friend fall into the idiot hole, just to prove to everyone else who was the smartest guy in the room.

My friend’s natural response was to get increasingly intimidated and flustered, to the point of losing confidence in his leadership abilities with each successive board meeting.

But then he did something that is not taught in most MBA courses: he prayed about it. And guess what? He received a little divine business inspiration in Cantankerous Board relations – which quickly squelched the problem and turned things around altogether. Better yet, Mark told me that this formula completely changed the tone of that nasty interrogator.

Four Tips For Dealing with Intimidation

 1. Do your homework beforehand.

I’m sure you already know this, and you’re thinking, “Well, duh, Bradley. That doesn’t really have much to do with my spiritual life.” But preparation is the obvious first step before you go into any presentation, whether it’s the Board or just Barbara in HR. Trust me, God wants you to have the best possible chance at success, so spend the time it takes to prepare.

2. Don’t try to make up answers to hard questions if you really don’t know

Faking it may seem like the thing to do in the heat of the moment, but the sad truth is that if your audience is smart, they will see right through it. You will then lose whatever credibility you have built up to that point, and end up looking just plain goofy. Admit that you don’t know the answer, and that you will get back to them as soon as possible. Your interrogator will respect your honesty. Just be sure to follow through.

 3. Don’t get defensive

The worst thing you can do is act like you are all entitled, angry and hostile for being questioned. Keep your cool, remain calm and pretend you are in complete control. When in doubt, go to step 4.

4. Compliment the intimidating questioner on their brilliance.

Here  is the clincher, floks, and it delivered bigtime results for Mark. At the next meeting, when the arrogant board member started sharpening his horns and threw out the first un-answerable question, Mark responded in all humility, sincerity and respect with a lob right back at him: “Wow! You are obviously much smarter than me and have had a great deal more experience in this area. That is one heck of a good question!” Instead of defensive bantering, it opened the door to a deeper discussion of what was behind the question, what knowledge the Board member wanted to press in on, and why it was important to the business.  Plus it totally sucked up to his ego. Which pretty much worked like a charm.

If your enemy is hungry, feed him;
if he is thirsty, give him something to drink.
In doing this, you will heap burning coals on his head. Do not be overcome by evil, but overcome evil with good.”
Romans 12:20-21


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