Recode.net, just published a post entitled “The CEO Who Sold Diapers.com to Amazon Raises $55 Million to Challenge Amazon Again”
Marc Lore, the former CEO and founder of Diapers.com, which the parent company Quidsi, was sold to Amazon in 2011 for $550 million, has raised $55 million to build out a new e-commerce company called Jet.com
“The deal values Jet at well more than $100 million” according to the story
Jet plans to operate out of Hoboken, N.J., and is expected to launch in 2015.
Jet.com was owned by the legendary domain investor Garry Chernoff when it was acquired in January 2014 by Mr. Lore and company.
Jet.com has been owned by Mr.Chernoff since at least 2004 according to DomainTools.com