Forbes: 7 Things To Consider Before Registering A New gTLD; What The Author Got Right & Wrong

Forbes.com just published a post entitled “Seven Things To Think About Before You Register That New Domain” clearly chatting about new gTLD domain names and I think of the 7 issues the author raises 6 are good points yes there is a counter point to each of the even

“Potential buyers should take note of the following seven considerations before jumping in with both feet”:

1. Customer trust:

“”Consumers have grown used to the existing set of domains, and with that familiarity comes trust.  The new domains are unknown and may cause potential customers to hesitate before establishing a relationship with a site with an unfamiliar gTLD.  A recent study found that consumers are in fact wary of the new domains.  Businesses planning to make use of the new suffixes should develop a clear program to transfer the trust they’ve already established with customers to the new site.”"

Agreed: its going to be part of the education and learning curve a lot of people only trust .com. .net and .org.

Disagree: I think its a very US centric view and many countries use their own ccTLD and in Eurpope where people are use to country hopping they are use to see many ads for wbsites ending in all shorts of ccTLD’s. The Adoption of .TV, .Me, .Co and .Io, ccTLD’s which are using outside their home country have opened up the eyes of those in the business world and Internet Users.

2.  Investment Protection:

“”Although it’s not entirely clear that domain age matters, even Google’s own search engineer seems to indicate that it does.  Assuming, then, that time in grade matters for search rankings and traffic, visibility that has been built up over time in one domain will not easily transfer to a new domain.  So, if a business depends on retail traffic coming in the virtual door, it should tread cautiously before adopting a new domain, even one with a catchy suffix.”"

Agree:  Google Algorithm has in the past given credit to aged domains .

Disagree: Google Algorithm is constantly changing and to based you online business decisions of what the Algorithm might or might not be tomorrow is full of danger itself.  More importantly the author of the articles fails to mention that Google applied to operate 100 of these new gTLD’s. so one’s best assumption would  have tobe that Google has plans to rank new gTLD domain names a lot quicker than you might think.…