Do brands with a social conscience make you want to buy their products more? For me, those who look after their suppliers or give back to charity almost have me on board from the get go. Forget what they’re selling, I’m in. I love knowing that when I buy something, either someone didn’t slave away for hours on minimum or less than minimum wage to produce my goods, or that for the food I buy, a certain percentage is going to charity to help those less fortunate than myself. It makes me feel like I’m doing something good, and for not much effort – there’s just not always the time to volunteer or do something extra myself and all these little things add up right?…
