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Five Tips for Enhancing Mobile Engagement

Posted on the 30 April 2014 by Marketingtango @marketingtango
mobile-engagement
  • April 30, 2014
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Five Tips for Enhancing Mobile Engagement

Clearly we’re all spending more time on our phones these days. How much time? Well, last year someone at Flurry, an app analytics firm, actually took the time to tally up all the minutes people spend using 300,000 apps on over a billion active mobile devices. Here’s the total they came up with:

The average person spends 158 minutes per day on their smartphone.
(Two hours and seven minutes of that is in an app; only 31 minutes is in a browser, surfing the old-school web.)

By now, it should be clear to businesses that mobile should be an integral part of your marketing plan. So to help you create a more engaging mobile experience for customers, Kristen Bush of Rhythm Interactive recommends taking these five steps:

1. Be Responsive
By now you’re probably familiar with the concept of responsive web design for mobile customers. The idea is to help mobile users get the specific information they need quickly, by adapting web content to fit the format of mobile devices. A mobile-friendly site will lead to lower bounce rates while increasing traffic as well as length of time spent on your site.

2. Create Mobile-Friendly Emails
Be brief, both in content and design. Whenever possible, leverage customer data to include dynamic content using visuals based on your readers’ preferences. Remember to include a simple, clear call to action. And be sure to make the text clear and legible.

3. Text Message Campaigns
If your business hosts regular events, special promotions, schedules appointments, or needs to send payment reminders, then text message campaigns may work for you. Talk to someone with prior experience to make sure you’re successful and don’t make rookie SMS marketing mistakes. You’ll want to know about the optimum frequency for sending messages, content, and scheduling, for starters.

4. Is There An App For That?
People are using more mobile apps than ever, according to Flurry. “We believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications,” Flurry says. The competition is stiff, so if you decide to go forward and make your own mobile app, you need to tell prospects why your app deserves a place on their phone.

5. Location-based Messaging
Location-based apps and new technologies allow brands to reach prospects based on their location. Take care to provide customers with something of value and not to wear out your welcome too quickly.


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