Business Magazine

Five Posts on the Essentials of Corporate Communications

Posted on the 08 June 2011 by Mary Trigiani @MaryTrigiani

However much you're using social media to talk with your customers -- what I call the muscle of engagement -- you still need the skeleton.  These writers do a great job of showing what that is.

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  • Writing:  Pay attention to how you write and it will help you organize your entire communications effort.  This approach is from Journalistics.
  • Culture:  Look for these qualities in your agency of record -- and promote them inside your marketing and communications teams.  From BrandingStrategy Insider.
  • Crises:  Have this in place for those issues that catch you by surprise.  From MyVenturePad.  
  • Questions:  Always answer a question from the media, even if you don't have one.  From Journalistics.
  • Speaking:  Focus on the needs of your listeners and stakeholders and let that inspire you to speak from the heart.  From the Bishop of London.

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