Explore hair possibilities with ghd at Wanderlust pop-up store. In celebration of the launch of ghd’s Spring Summer 2017 Wanderlust Collection, ghd will launch a Pop-up Store at Pacific Place from April 11 to June 8, offering the latest collection of styling tools, and the four key hair trends of the year identified by the ghd Global Styling Team.
The Pop-up Store will take visitors on a beauty journey, with each hair “traveller” receiving a unique Wanderlust passport to mark their experience into new hair styling territory.
‘’Travelers’’ will need to use this Wanderlust passport to collect stamps in different check points by completing missions including a free hair consultation by ghd consultant and snapping their Wanderlust hairstyle #GlobalHairDays at the photo-shooting backdrop. At the end they will receive a limited edition Wanderlust tote bag and instant shopping privileges.
Explore hair possibilities with ghd at Wanderlust pop-up store
The four key hair trends will change every two weeks and displayed at the Pop-up store:
．New Bohemian – April 11 – April 24
．Modern Romance – April 25 – May 8
．Red Carpet Luxe – May 9 – May 22
．Adornment – May 23 – June 8
ghd will also host four popular fashionistas at the Pop-up Store: Commercial Radio DJ Maria Tang (@malisheep); fashion blogger Veronica Li (@vnikali); Elle Lee (@elleiconlee); and youtuber Hana Tam (@hanatam). They will share their favorite style and styling secrets using ghd tools, and match makeup to the different styles to show fans how to complete the it-look.
ghd will partner with MAKE UP FOR EVER, the professional makeup brand for models’, KOLs’ makeup sponsor for the campaign. Guests are also welcomed to enjoy a complimentary make-over service offered by ghd Style Squad Team and MAKE UP FOR EVER artist to create the desirable style of the 4 key trends.
Explore hair possibilities with ghd at Wanderlust pop-up store
ghd x MAKE UP FOR EVER Wansderlust Make-over Service
Apr 15 & 16, 3:00 – 7:00pm New Bohemian focus
Apr 29 & 30, 3:00 – 7:00pm Modern Romance focus
May 13 & 14, 3:00 – 7:00pm Red Carpet Luxe focus
May 27 & 28, 3:00 – 7:00pm Adornment focus
ghd Wanderlust Pop-up Store
Date: April 11 – June 8
Location: Pacific Place Level L1 (opposite Harvey Nichols & Repetto)
Social media hashtags: #ghdhairhk #GlobalHairDays
