The European Travel Commission today announced the unveiling of new digital initiatives including the redesign of its official consumer portal, visiteurope.com, along with the formation of a partnership with Evernote to provide European travel content for the launch of their new iPad application, “Evernote Peek.”
“We are always looking for new and engaging ways to inspire potential visitors to Europe,” says Nicholas Hall, Acting Executive Director of the European Travel Commission. “The newly revamped visiteurope.com now virtually guides visitors through the complete travel experience from the initial research and trip planning stages right through to the sharing of personal recommendations and photos via Discover, Plan and Share tabs; the latter of which utilizes the Facebook Connect platform to source information from a user’s profile, adding information and photos from their recent trips.”
Additional highlights of the redesign of visiteurope.com include a contemporary new look, 150 pages of additional, rich content, and enhanced connectivity to all European Travel Commission member National Tourism Organization’s websites. Over the coming months, visiteurope.com will continue to add new sections, including Hot Deals and Special Events.
Furthermore, the new Evernote Peek iPad application features five interactive “notebooks” of fun facts and trivia provided by visiteurope.com, designed to help travelers refresh their knowledge of Europe before embarking on their next trip.
“Evernote Peek is a fun way to study and learn using your iPad. We’re thrilled to have visiteurope.com as a publisher partner, providing great content that will not only teach, but also help users potentially win a trip to Europe,” said Andrew Sinkov, Evernote’s VP of Marketing. “Tying their giveaway to Evernote Peek showcases VisitEurope’s innovative thinking. Best of luck to the participants!”
To herald the launch of the app, visiteurope.com is hosting the “Evernote Peek Trivia Game”, where participants can log onto www.visiteurope.com/peek and answer a series of 10 questions about Europe. Those who answer all 10 questions correctly are automatically entered in a sweepstakes to win a 4-day Berlin Getaway for two. Entries will be accepted until 11:59PM on December 31, 2011.
