Christopher Hofman Laursen published a pretty extensive post today on EuropeanDomainCentre.com. The post titled, “Why these 50+ businesses dumped their .com for a new top level domain” takes a look at several businesses that have ditched their .com or country code in favor of a new gtld.
AnimalHealthAssociates.org switched to AHA.vet, I get that one a short easy to remember name where the extension represents your profession. AHA.com would not be attainable so this is not bad imo.
Bresse.Fr switched to Bresse.healthcare, if they are only operating in France I think the .fr is the better play, shorter and healthcare is an English word. If they are looking to expand then the healthcare may make sense but I would run two sites one for France and the other for the rest of the world.
Christoper did a nice job and it is worth checking out, the article can also be used as a nice reference point for those trying to sell new gtlds. When a prospect asks who is switching to the new gtlds you will have a nice article to refer them to.
Read the full article here
