e-Commerce is certainly one of the largest trends to affect business and culture over the past 25 years. In 2013 Amazon did $74.45 billion in revenue, but when compared to Walmart that number looks small. The Arkansas based retailer is close to half a trillion in sales.
Find more statistics at Statista
Barbara Thau wrote an article on Forbes that broke down a recent shopping preference study. The study conducted by A.T. Kearney, showed that people prefer brick and mortar shopping hands down.
The A.T. Kearney Omnichannel Shopping Preferences Study. The sample size was, 2,500 shoppers from a cross section of demographic groups, including teens, Millennials, Generation X, Baby Boomers and senior citizens.
One of the interesting takeaways was that teens and their grandparents are a lot alike when it comes to shopping.
“Everybody says that teens are online all the time and they do everything online,” Moriarty said. “What the survey found was that teens actually behave a lot like seniors. They actually do a lot more testing and trial in store, a lot more shopping in store, and do a lot of discovery online — much like seniors do.”
Another takeaway:
One of the most eye-opening findings: “Ninety percent of shoppers surveyed would prefer to buy in a brick-and-mortar store across demographic and age groups,” Mike Moriarty, a partner in the retail practice of A.T. Kearney, and co-author of the study, told Forbes.
And for pretty simple reasons. “They love going out, shopping with people and touching stuff,” Moriarty said. “Everybody likes going shopping.”
Read the full article here
